Strategic marketing and business management workshop held

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LAHORE, JUNE 2019: The Human Resource team of CCL recently held a 2-day customized training workshop on strategic marketing and business management to enrich the strategic marketing skills of CCL’s product managers at the Management House in Lahore. Over 27 participants attended this workshop which was conducted in collaboration with IBA – Institute of Business Administration  Karachi.

Facilitated by Akhtar Mahmud, the program content was based on strategic planning and formulation

Differential Cost Analysis, Business Unit Strategy and Strategy Implementation and Branding. The program focused on extensive learning through presentations, articles, case studies and group discussion.


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