LAHORE, JAN. 2019: The Consumer Healthcare (CHC) division of CCL Pharmaceuticals has recently launched an entertaining radio campaign for Pulmonol lozenges, its throat medicine as part of its wider seasonal sore throat campaign.
“This above-the-line (ATL) media drive focuses on radio and digital, and aims to raise awareness and generate trial,” remarked Mansoor Ahmed, Senior Brand Manager CCL Pharmaceuticals.
The objective of the awareness campaign is to play on everyday situations to highlight the value of a clear throat and heroic role of Pulmonol lozenges. Meanwhile the sales team has also kicked off a merchandising campaign, which will continue during January.
The radio campaign is being aired on leading channels during drive-time slots including FM 106.2 (LHR, KHI, ISL, PESH, SUKKUR) FM 100, AWAZ FM 105, HOT FM 105, FM107.4 and FM 89 in all leading cities of the country. The campaign will last until the end of January and is being supported by a digital campaign to create better awareness and engagement.