LAHORE, DEC. 2018: The Sales Training function of CCL recently organized a six-day training session, i.e., Field Force Development (FDP – I), for over 19 sales promotion officers (SPOs) of Consumer Health. Participants from all over the country participated in the training, which was held at the Royal Hotel Lahore from 3rd to 8th December 2018.
The objective of this training was to impart knowledge of basics of anatomy and physiology, disease areas and respective products along with selling skills to enhance productivity through better in-chamber effectiveness. Apart from the core topics, sessions on personal grooming, company policies and Our Values, adverse event reporting and Sales Force Effectiveness (SFE) were also conducted by HR, Medical Affairs and SFE teams respectively. Participants also visited the CCL Head Office and Plant as part of the training.
Participants were welcomed by Rana Imtiaz, Sales Training Manager, who highlighted the importance of learning and development in professional growth. In the opening addresses, Khalid Shafiq and Muhammad Shakeel emphasized the value of knowledge and skills. They advised the participants to exercise the learning through scientific discussion.
Dr. Shahzad Khan, Chief Operating Officer, drew the attention of participants to the management expectation of hard work with honesty. “In return, organization will ensure further learning opportunities, rewards and growth opportunities,” he added.
While concluding the session on the final day, the NSM of Mass team congratulated the participants on the successful completion of their training and advised them to practice the new skills in the field.
Learning of the participants was assessed through quiz and detailing competition and the winners from each team was awarded with valuable prizes.