MR. BEST, MED REP BEHAVIORAL EVALUATION & SCORING TOOL GUIDEBOOK LAUNCHED

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“It demands excellence of knowledge and skills in order to secure top-of-mind slot. This is the essence of a sales call which ultimately brings business in the form of prescriptions,” he added.

MR. BEST aims to enhance the in-clinic effectiveness and comprises a set of behaviors to be demonstrated by the Sales Representatives of CCL. This set of skills and behaviors is segmented in 3 major areas, general attributes, knowledge and skills. It will enable managers to observe, rate and guide the Sales Representative in a more professional fashion.

LAHORE, NOV. 2017: The Sales Training function of CCL recently launched MR. BEST, a performance excellence guide for the field force, during the Annual Sales Conference 2017. Rana Imtiaz, Sales Training Manager of CCL Pharmaceuticals held various training sessions in all regions to create better understanding of the guide among the sales teams.

“In today’s highly competitive pharmaceutical market with new product launches every day and an increasing number of medical representatives from different companies is creating a highly competitive environment,” remarks Rana Imtiaz, Sales Training Manager CCL Pharmaceuticals.

“It demands excellence of knowledge and skills in order to secure top-of-mind slot. This is the essence of a sales call which ultimately brings business in the form of prescriptions,” he added.

  1. BEST aims to enhance the in-clinic effectiveness and comprises a set of behaviors to be demonstrated by the Sales Representatives of CCL. This set of skills and behaviors is segmented in 3 major areas, general attributes, knowledge and skills. It will enable managers to observe, rate and guide the Sales Representative in a more professional fashion.

Training session held for new DSMs

In a bid to build the managerial capacity of our newly promoted DSMs, the Training function in Marketing & Sales Department recently held 4-day training workshop on Introduction to Management – I in the Royal Hotel Lahore. Over 40 District Sales Managers both from Pharmaceuticals and Consumer Healthcare attended the workshop, which was facilitated by Rana Imtiaz, Shahid Malik, Naveed Ahmad, Muhammad Shakeel, Shayan Zafar and Syed Kashif, representing Sales and Marketing and Human Resources functions respectively.

In the opening addresses, Muhammad Akram, Director Marketing and Sales and Shoaib Ahmad, CHRO emphasized on the significance of training and development for the professional growth of employees. The workshop was closed by Khalid Shafiq, Head of Marketing & Sales while sensitizing the participants on the value of practical execution of their learning.

The workshop topics included management and management process, identifying DSMs’ role in the dynamic business environment, business management process, people management, how to conduct effective meetings, recruitment and selection process. The workshop offered a valuable opportunity to CCL’s managers to explore their potential through learning and execution of various managerial skills and competencies.

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