BIOMOUSSE FLORA AWARENESS CAMPAIGN HELD AT KC

The Consumer Health (CH) division of CCL Pharmaceuticals recently participated in a daylong seminar Know Yourself, which focused on women’s health challenges and emerging issues. The seminar was organized by the Department of Food Science and Human Nutrition at the Kinnaird College for Women, Lahore, in collaboration with SAFOG (South Asian Federation of Gynecologists).The objective of the seminar was to create deeper awareness about the health issues of young girls. The seminar also focused on describing the prevalent women’s nutritional situation in our country.

The objective of the seminar was to create deeper awareness about the health issues of young girls. The seminar also focused on describing the prevalent women’s nutritional situation in our country.

As part of its 3 Ps – patient, public and prescriber – initiative for women health, Consumer health care department had set up a large and attractive Biomousse Flora branded stall 2 days before the seminar, which was visited by over 1000 female students in 3 days. The team introduced Biomousse Flora and highlighted the unique Quatro formula to the participants. Free samples were also distributed.

“Direct to consumer marketing is a key route to developing positive word of mouth for new brands,” remarks Usamah Iyyaz Billah, Marketing Manager – Consumer Health, CCL.


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